Oi Hair Butter


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Nourishing hair butter for all hair types with an immediate cosmetic effect. Provides shine and softness to hair, with a smoothing anti-frizz effect.

All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, also known as 'Annatto'. The oil that is extracted from Roucou seeds is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favours its growth.

  • It significantly decreases the cellular damage caused by UV rays, it prevents aging, and is rich in trace elements.
  • It is rich in ellagic acid, known for its neutralizing power against free radicals.
  • Parabens free formula.

How to Apply:

Warm product onto the palm of your hand before applying.
For medium to thick hair: apply product on towel-dried hair and leave in for 5-10 minutes. Proceed to rinse well.
For medium to fine hair: apply on dry hair and leave in for 10 minutes. Proceed to rinse well and shampoo as usual.
For an extra nourishing boost: apply both before and after shampooing as noted above.


Roucou oil is rich in ellagic acid, known to be a potent neutralizer of free radicals with an anti-aging effect. Hair is left shiny, soft and frizz-free.


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