Pureology

Strength Cure Shampoo

$48

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Pureology Strength Cure Shampoo fortifies and repairs damaged, color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of Raspberry, Peach, and Water Flowers.

Pureology is the #1 Professional Color Care Brand offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits:
  • Helps heal damaged hair
  • Gives strength and softness
  • Provides extraordinary color protection

How to Apply:

  • Apply a dime-size amount to wet hair at the scalp.
  • Using your fingers, lather and work the shampoo down to the ends.
  • Rinse.
  • For extra cleansing, repeat.
  • Follow with Strength Cure Conditioner and Miracle Filler Treatment (each sold separately) for best results.
  • Pro tip: To create more lather, tip your head back into the water, then lather again.
Ingredients:
  • Keravis: A strengthening protein known to prevent hair breakage
  • Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

Format Available:

  • 266ml/8.99oz; 1000ml/33.84 oz

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