Shu Uemura

Yubi Blonde Anti-Brass Purple Shampoo for Blonde Hair


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This expertly crafted purple shampoo, with shu uemura-exclusive purple and blue pigments, neutralizes brassy yellow tones while adding sumptuous softness and shine to blondes. These traditional pigments are made with handpicked white peony to neutralize and nourish hair.

This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia, and base notes of hearty white musk.

Key Benefits:
Neutralizes unwanted brassiness and yellow tones for a cool blonde look.
Gently cleanses while moisturizing hair.
Adds a glowing, shiny finish and soft touch.

How to Use:

  • Apply a quarter-size amount of shampoo onto wet hair once a week.
  • Massage into scalp using fingers and palms.
  • Leave on for three minutes and rinse thoroughly.
  • Modify usage according to blonde needs. Silver and highlighted hair should be left on for three minutes weekly; bleached and platinum hair should be left on for five minutes weekly.
  • Use with the entire Yubi Blonde range (sold separately) for ultimate blonde care.
  • Pair with the Purple Shampoo or Purple Mask (both sold separately) to neutralize unwanted brassy yellow tones.

Format Available:

  • 300ml/10.14oz; 980ml/33.13oz

* Wear suitable disposable gloves when applying. Wash hands thoroughly after use. Do not use on sensitive or irritated scalps. Perform the following skin allergy test 48 hours before each use of this product, as allergies can develop suddenly, even though you have previously used a hair-color product from this brand or another.

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