Strength Cure Shampoo

Pureology Strength Cure Shampoo fortifies and repairs damaged, color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of Raspberry, Peach, and Water Flowers.

Pureology is the #1 Professional Color Care Brand offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits:

• Helps heal damaged hair
• Gives strength and softness
• Provides extraordinary color protection

How to Apply:

• Apply a dime-size amount to wet hair at the scalp.
• Using your fingers, lather and work the shampoo down to the ends.
• Rinse.
• For extra cleansing, repeat.
• Follow with Strength Cure Conditioner and Miracle Filler Treatment (each sold separately) for best results.
• Pro tip: To create more lather, tip your head back into the water, then lather again.

Ingredients:

• Keravis: A strengthening protein known to prevent hair breakage
• Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.